If these walls could talk,
the stories they could tell…
Transform your clubhouse into a living digital history. Every Heritage Tile includes a unique QR code that unlocks stories, photographs and videos on any mobile device, creating a legacy that can be updated for generations while generating valuable income for your club.
What is a Heritage Tile Wall?
YOUR CLUB. YOUR COLOURS. YOUR HERITAGE.
A Kohd Heritage Wall is a permanent feature in your clubhouse that grows with your club over time. It brings together the people, stories and local businesses that help shape your club’s identity. Made up of individually designed tiles in your club colours, the wall combines Heritage Tiles, Mosaic Tiles and Commercial Partner Tiles into one connected display. Every tile has its place on the wall, and each one also has a digital version that can be revealed by scanning the QR code.
The wall grows with your club. Tiles can be added, changed or replaced when needed, whether you’re marking a new story, bringing in a new partner or updating a sponsor that hasn’t renewed. As your club changes, the wall can change with it.
Sir Wayne Shelford KNZM MBE
Wayne Shelford’s name carries weight in New Zealand rugby, not simply because of what he achieved on the field, but because of how he changed what it meant to lead an All Blacks team. Born in Rotorua and shaped by the rugby culture of the North Shore, Shelford
Joe Marler
Joe Marler arrived at Harlequins from Eastbourne Sharks as a teenager with raw talent and an unfiltered personality that would eventually make him one of rugby’s most recognisable figures. Over fifteen years, he became the club’s most iconic prop, a player who
Kobe Bryant
Kobe Bryant arrived at the Lakers as a seventeen-year-old in 1996, the youngest player in NBA history at the time, carrying with him an unusual confidence and a work ethic that would become the foundation of everything that followed. He had grown up in Italy w
Sir Kenny Dalglish
Kenny Dalglish arrived at Liverpool in August 1977 carrying an impossible burden. Kevin Keegan had just departed for Hamburg, and the Anfield faithful wondered if anyone could fill those boots. The Glasgow-born forward, already a Celtic legend at twenty-six, c
Sir Bill Beaumont GBE DL
Sir Bill Beaumont GBE DL walked through the gates at Fylde Rugby Club in 1969 as a seventeen-year-old, assigned to the sixth team as a fullback. Thirteen years later, he would leave as England’s Grand Slam captain and one of rugby’s most respected figures, but
Matt Filipo
Matt Filipo’s rugby life has been marked by the kind of quiet, sustained presence that holds clubs together long after the final whistle. His New Zealand playing record names Manurewa as his club and earned his place as a prop in the New Zealand Colts side in
Henry Maxwell
Henry Maurice Rangi Maxwell spent more than a decade in the front row at Manurewa, anchoring scrums with the kind of consistency that becomes part of a club’s foundation. He was the sort of prop who turned up week after week, season after season, building some
Glen Marsh
Glen Marsh’s story runs from Manurewa club rugby into Counties Manukau’s great 1990s revival, the Chiefs, New Zealand Maori, New Zealand A and Japan.
Andrew Talaimanu
Andrew Talaimanu's place in Manurewa rugby is recorded in two lasting club honours: he is a men's centurion and a life member. Manurewa RFC lists him among those who played more than 100 senior games, and among the people recognised with life membership. His name also appears on the club's roll of Counties A representatives. […]
John Inverdale
John Inverdale came to Esher in 1986 on what might have been an ordinary Saturday. He had looked at Rosslyn Park and planned to visit Richmond, but on his first afternoon at Esher he met Paul Stevens, a man from the West Country who became an immediate friend. That meeting decided everything. Inverdale never left. […]
Brian Ashton
Brian Ashton's connection to Fylde RFC runs through five decades, from the scrum-half who never quite received the England cap many thought he deserved, to the coach who returned home after leading his country to a World Cup final. Born in Leigh in September 1946, Ashton attended Lancaster Royal Grammar School before making his name […]
Mark Nelson
Mark Nelson first arrived at the Woodlands as a winger in 1977, when Fylde RFC was still finding its shape in the Lancashire rugby landscape. He played his rugby there, scored his tries, and eventually moved on to other clubs and other roles. But the connection never really broke. Nearly forty years later, Nelson remains […]
Kere Dean Maihi
Kere Dean Maihi's story at Manurewa Rugby is measured in decades, not seasons. Over two hundred senior games in the black and white jersey, a place among the club's Centurions, Counties representative honours, Life Membership, and now the role of President. These are the markers of a life shaped by one club, in one place, […]
Myles Landick
Myles Landick’s story belongs at Jersey RFC because it is hard to separate the man from the Island. Born in Jersey in 1989, Landick played prop from youth level through to the professional era.
After retiring from playing, Landick became head coach of Jersey Athletic in 2015. Jersey Athletic had been founded in 2013 as the amateur side of what was then Jersey Rugby Football Club, allowing local players to represent Jersey while the professional team competed in the Championship.
In July 2022, the RFU approved a historic split: Jersey Athletic became Jersey RFC, a fully independent amateur club, and entered the English rugby pyramid at Counties 1 Hampshire. Landick led them as head coach, starting from level seven.
Gary Reynolds
Gary Reynolds first arrived at Old Bath Road in 1991, bringing his sons Jake and Seb to the Minis section. That initial connection as a rugby parent would mark the beginning of a relationship with Rams RFC spanning more than three decades. Over the years, Reynolds progressed through multiple service roles within the club structure. […]
Barry Holmes
In 1979, Barry joined Cinderford RFC after Bob Beavis, then club chairman and a friend of his father, persuaded him to take up the position of treasurer. He would hold that post for forty years, working tirelessly for the club until the end of his life. While continuing to play football for Weston Under Penyard FC for several years, Barry retired from what the club called “the round ball game” and quickly became an enthusiastic rugby supporter who occasionally turned out for the veterans team.
Seko Kalou
Reflecting on his opening weeks at the club, Kalou told teammate Dan Elsom: “I’ve really enjoyed my first two months here. I had already heard a lot about the club from a few mates, and everything I have witnessed has been really positive.” He was particularly struck by discovering that roughly sixty to seventy percent of the first team had progressed through the club from youth level—”that should be a factor that pushes us on to succeed,” he observed.
Chris Berry
Those visions paint a vivid portrait of a clubman who was everywhere: sitting on an elf’s shoulders at the Boxing Day Bash, a familiar face among home supporters at away fixtures, entering exhausted changing rooms carrying three jugs of Greene King. He worked as a potwash, delivered pre-match jokes the club diplomatically describes as “risqué,” and earned perhaps his most popular identity as “the man with the sausage rolls.”
Ruaridh Dawson
Cambridge’s attacking threat had been evident throughout the opening fixtures. “We got five tries in each of the first two games – and eight or nine last weekend,” Dawson noted. “I think we’re the second highest points scorers in National League One.” The corresponding defensive record presented the challenge. “On the other side of that we’re up there with the highest in terms of points conceded. So that’s an area not for concern, so much as correction.”
Harry Larkins
According to the club, Larkins has been a reliable try scorer whether starting on the right wing or operating from full-back. He has represented Cornwall county side across different age groups and at senior level.
Rory McIlroy was born in Holywood, County Down, on 4 May 1989, and by the time he was seven years old, he had already become the youngest member in the history of Holywood Golf Club. The year was 1996, and the boy who joined his father and uncles on the course that year would grow […]
In 1971, a thirteen-year-old boy arrived at Mannicotts with his mother Joyce to ask about golf lessons. Nick Faldo had watched Jack Nicklaus on television during the Masters that spring, and something in what he saw made him want to learn the game. The place where he would learn it was Welwyn Garden City Golf […]
Gill Burns MBE
Gill Burns MBE has helped shape women’s rugby at Waterloo for more than three decades. Her England debut against Sweden took place at the club in 1988. In 1989, she established Waterloo Ladies, beginning a playing association that continued until 2013 and brought more than 250 club appearances. The club became the place where her […]
Ruby Tui's return to fifteens rugby in 2020 brought her back to Counties Manukau at a moment when many athletes might have been content to rest on their laurels. She had already won Olympic silver in Rio, claimed World Rugby Women's Sevens Player of the Year in 2019, and established herself as one of the […]
Ellie Kildunne MBE
When Ellie Kildunne first stepped onto the pitch at Keighley Rugby Union Football Club at age seven, she was the only girl among the boys. That moment in her West Yorkshire hometown would prove to be the foundation of a remarkable journey that would carry her from Skipton Road in Utley to the pinnacles of […]
Jonah Tali Lomu MNZM called south Auckland home. Born on 12 May 1975 to Tongan parents, he attended Wesley College, where he excelled at athletics and rugby. The school was part of the Counties Manukau setting in which his sporting career began, before his performances brought him international recognition. His connection to Counties Manukau was […]
Caitlin Clark
Caitlin Clark's arrival at the Indiana Fever marked the beginning of a remarkable professional chapter when the franchise selected her first overall in the 2024 WNBA Draft. The guard arrived in Indianapolis with considerable attention, and her debut season delivered results that matched the anticipation. Clark started all forty regular-season games in her first year, […]
What are Heritage Markers?
Bring Every Artifact to Life
Markers are discreet QR markers that can be placed on trophies, honours boards, photographs, memorabilia, clubrooms and other historic items. A simple scan instantly unlocks the story behind each object on a mobile phone. Unlike traditional displays, the content behind every Marker can continue to grow over time with photographs, videos, interviews and memories contributed by your club.
why use markers?
- Add new content at any time without changing the display.
- Transform static displays into interactive experiences.
- Share stories, photographs and videos with every scan.
- Add new content at any time without changing the display.
- Transform static displays into interactive experiences.
- Share stories, photographs and videos with every scan.
Commercial Opportunities
Build Partnerships That Last
Kohd Heritage creates sponsorship opportunities that go beyond traditional advertising, giving businesses a meaningful way to support your club. Partners can help fund a bespoke Heritage Wall and become part of a lasting display that celebrates your club’s history and community.
Each sponsorship package is designed around the wall itself, with tailored tiles that reflect the partner’s support in a way that feels consistent with the club’s identity. The result is a visible, lasting presence that strengthens local relationships, supports your club financially and helps preserve its story for the future — without adding to volunteer burden.
Create sponsorship opportunities your community will be proud to support.
Sponsorship Opportunities
* Heritage Wall Partner
* Heritage Panel Sponsor
* Heritage Timeline Sponsor
* Digital Heritage Experience Sponsor
* Heritage Marker Sponsor
* Club Heritage Partner
Why Businesses Choose Kohd Heritage
✓ Permanent presence in your clubhouse
✓ Digital visibility through the Heritage experience
✓ Demonstrates support for grassroots sport
✓ Connects their brand with your club’s history
✓ Creates a partnership your members genuinely value
More support.
More you can do.
People, AI and technology, working together to help your club do more.
Founded by Neil & Matt.Built around what clubs need.
Where could your club use a hand?
Maya RiversAI
Heritage Story & Editorial Lead
Uncover the people and stories that make your club yours.
3 teammates
Kerry RileyAI
Club Success Lead
Get help with questions, onboarding and the next steps for your club.
- Turn a club question into a clear support request with the right context.
- Coordinate a response when more than one specialist is needed to address the issue.
- Identify recurring questions that could be made easier to resolve or prevent.
2 teammates
Cindy TaylorAI
Sales & Growth Lead
Discuss your priorities and where Kohd could fit.
- Explore which Kohd services fit your club's priorities and prepare a practical brief.
- Prepare a partnership brief for a follow-up conversation with the right context.
- Clarify the questions that need answering before a commitment can be sensibly made.
Lucas BennettAI
QA / Validation Lead
See how work is checked before your club uses it.
- Check a proposed change against its acceptance criteria and document the results.
- Record issues with clear steps to reproduce them so they can be fixed effectively.
- Prepare validation findings for a release decision with evidence and recommendations.
2 teammates
"Kohd offer a creative and lasting way for clubs to celebrate their heritage while building for the future. It's a project that brings communities together, on and off the field."
MARK DOWNS, HON. SECRETARY
LANCASHIRE RFC
BECOME A KOHD FOUNDATION CLUB
Foundation Club Programme
FOUNDATION PACK
- Launch planning session
- Free Heritage Panel
- 12 Heritage Tiles
- 12 Heritage Markers
MARTKETING & FUNDRAISING
- Ready-to-use launch campaign
- Social media assets
- Posters and club materials
- Sales and promotion guidance
DEDICATED SUPPORT
- Heritage research
- Story creation
- Production management
- Installation guidance
EARLY ACCESS
- Priority access to Kohd Club OS
- Product previews
- Influence on future features
- Club recognition
To celebrate the launch of Kohd Heritage, we’re inviting 25 clubs to become Foundation Clubs. Each Foundation Club will receive a free Heritage Foundation Pack, including: A free End Panel with12 Heritage Tiles, Free 12 months Hosting and 12 Heritage Markers.
The pack is currently valued at over £795, subject to the approved valuation basis.
Kohd coordinates the Heritage tile research directly with each tile owner by email and prepares the stories for club approval. The intended research workload is therefore near zero, while the club remains responsible for agreed approvals, access and local decisions.
Foundation Clubs may use their own GHL CRM account at no charge if they choose. They will also receive access to selected areas of ClubOS modules, with the specific areas to be confirmed. In addition, 12 months FREE hosting worth over £275 is also included.
The End Panel is supplied with included heavy-duty Velcro strips. The club fits the panel to a suitable wall or location; Kohd does not provide standard wall installation.
The Foundation Club opportunity is designed to help clubs recognise their people, celebrate their history and create a practical opportunity for local participation and income. Each club remains free to decide how it promotes, prices and manages the opportunity locally.
In return, Foundation Clubs may help demonstrate how Heritage works by allowing Kohd to showcase their Heritage Wall and share their experience with other clubs, subject to the club’s agreement.
Register your club’s interest to request further information. Submitting the form records interest only and does not automatically accept a club into the Foundation Club programme.
Your Club. Your Members. Your Data. The CRM is provided exclusively for your club and remains your asset. Your member database belongs to you, not Kohd. We never build our own marketing lists from your members or contact them without your club’s approval. Our role is to help your club succeed while you remain in complete control of your data and member relationships.
Frequently Asked Questions
Everything you need to know about launching Kohd Heritage at your club.
What is the Kohd Heritage Foundation Programme?
The Kohd Heritage Foundation Club programme is for 25 clubs.
Each Foundation Club receives:
- A free End Panel
- 12 Heritage Tiles
- 12 Heritage Markers
The programme is designed to help clubs recognise their people, celebrate their history and create a practical opportunity for local participation and income.
Submitting the interest form does not automatically accept a club into the programme. Kohd will discuss the opportunity and next steps with the club before any decision is made.
How much work is involved for our volunteers?
Kohd coordinates the Heritage tile research directly with each tile owner by email, so the intended research workload for club volunteers is near zero.
The club remains responsible for:
- Agreeing local contacts and access where needed
- Checking story accuracy
- Providing agreed approvals
- Making local decisions
- Choosing how it promotes or prices the opportunity
- Fitting the End Panel using the included heavy-duty Velcro strips
Kohd does not provide standard wall installation.
Who researches and writes the Heritage stories?
Kohd coordinates contact with each Heritage Tile owner by email and gathers the relevant memories, photographs and historical information.
Kohd prepares the Heritage story for club review. The club approves the accuracy of the final content before publication.
Do we need specialist installers?
No specialist installer is expected for the standard fitting arrangement.
The End Panel is supplied with included heavy-duty Velcro strips. The club fits it to a suitable wall or location and is responsible for checking that the surface is appropriate.
Kohd does not provide standard wall installation.
Can our Heritage Wall continue to grow?
The Heritage concept can develop as the club’s recognition and history programme grows.
The initial Foundation Club offer includes:
- One free End Panel
- 12 Heritage Tiles
- 12 Heritage Markers
Any additional panels, tiles, markers or other Kohd products would be discussed separately and may be subject to separate quotation or commercial terms.
What happens after we submit the interest form?
Submitting the form records your club’s interest and allows Kohd to follow up.
It does not automatically accept the club into the Foundation Club programme.
Kohd will discuss:
- The Foundation Club offer
- The club’s questions
- Local responsibilities
- Research coordination
- Panel fitting
- The appropriate next step
The form is used to create or update the club contact record and begin the follow-up process.
Why should our club become a Foundation Club?
Foundation Clubs receive a defined starting offer to help them recognise their people, celebrate their history and explore new ways to involve their club community.
Each Foundation Club receives:
- A free End Panel
- 12 Heritage Tiles
- 12 Heritage Markers
Clubs retain control over how they present, price and promote the opportunity locally. No income or participation result is guaranteed.
Foundation Clubs may also agree to allow Kohd to showcase their Heritage Wall and share their experience with other clubs.
What is included in the Foundation Club offer?
Each of the 25 Foundation Clubs receives:
- A free End Panel
- 12 Heritage Tiles
- 12 Heritage Markers
Kohd coordinates the tile research directly with the people being recognised and prepares the stories for club approval.
The initial offer does not automatically include additional panels, products, installation or unconfirmed ClubOS features.
How does the club decide how to use Heritage locally
The club decides how it presents and uses Heritage locally.
Each club controls its own:
- Member and supporter pricing
- Resale value
- Sales frequency
- Promotion
- Participation model
- Local fundraising approach
- Sponsorship arrangements
Kohd does not prescribe or manage the club’s local pricing, fundraising or sponsorship activity.
Can our club use a CRM?
Yes. Foundation Clubs may choose to use their own, or use our GoHighLevel CRM.
This is optional. The club remains responsible for its own CRM decisions, member relationships, data and local communications.
Kohd does not require the club to adopt a Kohd-managed CRM package as part of the standard Foundation Club offer.
Will Foundation Clubs receive ClubOS access?
Yes. Foundation Clubs will receive access to selected areas of ClubOS.
The specific areas included are still to be confirmed. They should not be assumed to include the full ClubOS product or any particular features until those areas have been approved.
Further details will be provided once the included areas are confirmed.